This is the second time I have been invited by Fendi to go view their collection in Italy. I again declined. The first time it was I wasn’t up to it, did not want to fuss. This time, unfortunately my family will be visiting and could not work around it; but this isn’t what I wanted to say.
What I needed to say is that, all these marketing is a bit hardcore. Their shop is located right next door to Hermes on Sloane Street. Unless you are an absolute Fendi girl or you are after their fur, one normally would not go into Fendi first. Everyone would make a beeline towards Hermes naturally. Only if there was nothing to buy in Hermes would they then go to Fendi. Then again, its unlikely one would not find anything in Hermes to buy these days.
Texting your clients with photos of new items in your shop would not get you much more revenue, it may deter your clients if not make them feel you are being pushy. Inviting them to go to Italy which is a big trip for some, and although its only a 3 days thing, maybe the client feels meeting your CEO for dinner is rather daunting.
When do you see Hermes inviting clients/customers for dinner with their CEO? Oh, but they throw the most delicious and fabulous parties in town, I must say. I haven’t missed any of their parties. Not one. I actually make time for it. I look forward to it, mark my calendar and make sure I go. They sent lovely invites too, and I do RSVP. However, on the other hand, Fendi doesn’t do it as classy or fun. No invites, just a verbal thing then an email. Boring and just not soooo …. you know what I mean.
I got asked by the Fendi sales, “Come on, don’t you like our bags? I want to convert you.” I said, “I am sorry, I am a die hard Hermes bag girl. Their bags are nice to wear. They are classy and elegant at the same time, not too loud and fun.” Having said that, I do have a few Birkins, and a Kelly, and a whole heap of other bags, mostly small ones. All their products shows great craftsmanship. I often run my hand along the Swift leather and smile to myself how nice this feels to the touch. On the other hand one wouldn’t exactly enjoy Fendi’s craftsmanship, because their bags are a trendy thing made by machines.
Fendi makes Fur best, and I will go there for fur. Hermes makes leather goods best and I will get their leather goods. As simple as that.